Name: Samuel Gbodo
ID: 11009360
Course: Education Tech & Innovation
Topic: MOOCs
Assignment:
Report on MOOCs
Experience
1.0 Introduction
On
the 16th
of June to July, 2023 I started a 5-week Massive Open Online Courses (MOOC) Course on
The Strategy of Content Marketing with
the rationale
of wanting to develop my communication
and content marketing ability in order to improve upon my entrepreneurship in
education. As an edupreneur and education policy advocate, I needed to learn to
communicate effectively, professionally and with authority. My works have not
gained much attention on social media and other platforms even though I try my
best and I felt that could be changed with the Content Marketing skills
developed. I will also need to train others who may need this skill, especially
the Marketing and Public Relations Officer (MPRO) of my organization in order
to boost our customer base.
Source: https://www.coursera.org/learn/content-marketing/lecture/0XDVN/introduction-to-metrics
This course is ran on Coursera by the University of California, Davis and the lead tutor is Sonia Simone,
Chief Content Officer of Copyblogger Media, LLC – United States of America. I
was supposed to complete the course on July 21st 2023
but due to other engagements completed it on the 27th of August,
2023. The following modules were covered for the five weeks:
Week 1:
The Content Marketing Ecosystem
Week 2:
The Strategic Context (7A Framework)
Week 3:
Mapping the Journey: Crafting a Content Marketing Strategy
Week 4:
The Strategic Types of Content
Week 5:
Managing Your Content
2.0 The Learning
Experience
The learning materials used
Sonia’s
lectures were both in the form of videos and text. She employed the services of
Brian and others who developed podcasts for some aspects of her lessons. The system
is automated to check progress and help learners follow the lessons without
skipping – you have to respond to questions during the video lessons in order
to proceed.
Source: https://www.coursera.org/learn/content-marketing/lecture/0XDVN/introduction-to-metrics
The specific assignments, quizzes
and projects you participated in;
There
were quizzes and peer-review assignments as well as optional discussions on all
modules. Other students commented on comments; peer-review assignments were
reviewed by students and I also got the opportunity to review other’s works.
Quizzes were scored and graded immediately they are taken. And they were taken
at the end of every module before progress is granted to the next module. Below
is one of my scores:
Source: https://www.coursera.org/learn/content-marketing/lecture/0XDVN/introduction-to-metrics
Major learning outcomes
I
have developed the ability to write to convince ethically and professionally. Specifically,
I have gained understanding into:
i.
What the Content Marketing Ecosystem is.
ii.
The formulae for scribing a Strategic
Context (7A Framework)
iii.
The skills for Mapping and Crafting a
Content to attract and persuade existing and prospective clients.
iv.
The different Strategic Types of Content
that can be used for different purposes. And finally,
v.
How to Manage Content legally and ethically.
3.0 Conclusion
Reflections on the Iron Triangle
(Cost, Access, and Quality) in the context of the MOOCS experience
With
this course running online for free, I have been able to learn the skill that
will serve as an impetus for promoting my organization professionally globally
at a self-paced duration and with materials of the highest quality. I have also
added to my skills for managing online classes and will make that too
practical.
Reflections on whether or not the learning
outcomes were achieved
The
course did not end before I started using the skills. I have created a blog and
a site for my activities in order to keep a portfolio of my works
electronically. The contents of my writings have started changing into becoming
more attractive and persuasive because of the course.
Lessons learned from participating
in a MOOC and Challenges
One
major lesson learnt from this other MOOCs programs pursued is that online
learning is more flexible and convenient for my learning abilities and time
because I am the night owl type and so
enjoy studying at night. One challenge however, is that the MOOCs I took did
not have a place for interacting with the faculty on issues that may need
redress.
MOOCs
have a lot to offer in terms of human resource development and upgrade (training
and continuous professional development of personnel) because it is practically
a full learning environment offered freely in terms of tuition fee and less
costly comparatively. The flexible but the persuasive nature of the content of
the course is also unique to pushing learners to complete their courses.
